Augmented Reality Branding Solutions

In today’s digital world, marketing strategy is greatly influenced by innovation. Traditional marketing techniques are waning. A mobile device is becoming the most important tool, enabling decision-making in a sales process. Following the trend, augmented reality (AR) has emerged as way of visually linking the digital world and the real world. It is a fantastic platform by which customers get to experience what a product is about and what it has to offer via virtual reality. The customers are directly engaged in exploring the product and brand. Thus, the relationship between a consumer and a brand is enriched.

AR can be used through mobile devices on the move, PCs at homes, or kiosks at stores, but a smart phone is the most common device used in augmented reality.The latest trends in AR are interactive formats like games and incentivised interactions. Retailers can showroom their on-shelf products directly on the customer’s device, making it possible for the customer to interact and engage at their own comfort level, while bypassing a salesperson. Once the AR is in use, the historical activity and location can be tracked.

Advantages for retailers and brand owners:

  • Drives brand recognition
  • Saves warehouse real estate and inventory cost
  • Increases conversion rates
  • High ROI for advertising campaigns
  • Reduced return of products since customers can virtually try them out
  • Attracts customers to visit brand’s physical stores

Advantages for customers:

  • Freedom from long drives and long queues
  • No pressure to purchase from salesmen
  • Experience the Product with 3D preview before deciding to purchase
  • View additional information like nutritional value, deals and offers
  • Great space for decision making

Augmented Reality Branding Solutions

gooidev’s expertise in Enterprise Mobility Solutions can help your business implement augmented reality in a variety of areas including education, retail sales, product promotion, brand value addition, demos, and interactive virtual guides. Virtual reality is the platform of the future, and augmented reality will give your business an advantage over the competition.

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UX / UI
DBA
Web
Enterprise Mobility
Web & Mobile
Mobile Games
Sharepoint



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